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Category: Indoctrination Tips

  • Lessons from My 20-Year Class Reunion

    This past weekend I attended my 20th high school class reunion. We danced a lot, drank a lot, sang along to ‘90s songs and had a blast. This is contrary to the stereotype of class reunions I had always heard of… That everyone is stuffy and pretentious… Lording their (real…

  • Indoctrination Is the Pied Piper of Your Business

    Season 3, Episode 9 of the HBO show Silicon Valley displays exactly why companies need indoctrination. If you haven’t seen the show, here’s a quick set up: Richard Hendricks (played by Thomas Middleditch) has developed a revolutionary file compression platform called Pied Piper. The first few seasons of the show…

  • Indoctrinate by Going Local

    The Locavore trend refers to people who eat food grown locally whenever possible. You can use a similar sense of place in to indoctrinate cold prospects to either an Internet-based business or a bricks-and-mortar location. Bricks-and-Mortar Business: Go Local Online If people must come to you to get what you’re…

  • 4 Ways to Control the Narrative

    The First C of Indoctrination is “Control the narrative around your product or service.” This refers to how your product or service is positioned in the larger landscape of the Internet. Remember that New Yorker cartoon by P. Steiner? It shows a dog sitting at the computer and the caption…

  • What Is “Indoctrination,” Anyways?

    Many people associate the word indoctrination with military brainwashing, cults, religious dogma and sometimes even parenting. The Merriam-Webster dictionary defines the verb “indoctrinate” as “to instruct esp. in fundamentals or rudiments: teach.” In marketing, we indoctrinate ideal customers by educating them on the value of what we have to offer. …

  • The 5 C’s of Indoctrination: Essential website elements to welcome cold prospects and convert the curious

    If you only sell to people who know the value of your product or service you’ll quickly run out of new customers, doomed to forever be a small fish flopping around in a shallow pool of revenue. To expand your market and increase sales you must indoctrinate new prospects. The…